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Turner Classic Movies
Identity System

Because of our work on the Hollywood Paramount Products Brand, we were asked to develop the graphic identity for Turner Classic Movies. Turner acquired MGM's historic movie library with the goal of starting a network featuring classic movies, 24 hours a day with no monthly repeats and no commercials. It was described to us as Turner's "crown jewel" network.

Television is not a static medium, so to keep it interesting, we felt it would be appropriate to have an identity that could change and evolve, utilizing a different icon each time it appeared on screen. The logos also varied on business cards and appeared throughout the identity system.

Main Logo
Logo 1
Logo 2
Logo 3
Logo 4
Make Ready
"As you can see from this new (but nowhere near as cool as TCM's) stationery, I have a new job. I moved over to TBS and am no longer responsible for Turner Classic Movies. I'll obviously miss TCM and I wanted to let you know how much I appreciate the vital role you played in helping us establish our identity."

-Bill Burke
President, Turner Broadcasting