CSA Design developed this custom-molded verbena lavender soap bar for Pop Ink. As with other commodity-type products, the packaging created the primary reason to buy. With concepts like Bathng Beauties and Wash-abi, and artwork motifs ranging from kitsch to classical, we developed a system of French Paper slip-covers adhered to the soap with silver typographic labels. The artwork motifs worked equally well whether sold as single bars, or packaged as four bars with a single coordinated theme.
