Smart White is one of the brightest commercial white papers available and French Paper wanted a promotion that showed off the amazing look of skin-tones printed on this sheet. Using themes based on the paper's name, including white trash, white wedding and white bread, photographer Steve Belkowitz captured these direct, natural photos of non-models, friends and real people off the street. CSA Design created hand-drawn lettering and illustrations that knock out of the saturated 4-color photographs, allowing the almost blinding brightness of the sheet to provide the typographic layer.
